American casino operator Caesars Entertainment Incorporated has announced the signing of a deal with the Arizona Diamondbacks franchise of Major League Baseball (MLB) that is to see it bring a land-based sportsbook to downtown Phoenix.

The Las Vegas-headquartered firm used an official Thursday press release to detail that the multi-year alliance will additionally involve it becoming an authorized MLB gaming operator to premiere a mobile-friendly online sportsbetting service in partnership with the 23-year-old Arizona team.

Pivotal proximity:

Caesars Entertainment Incorporated stated that the agreement is to entail the opening of a William Hill-branded sportsbook adjacent to the Arizona Diamondbacks’ 48,600-seat Chase Field home, which is situated in the center of Phoenix, featuring a ‘sports bar and broadcast studio’. The operator declared that this ‘state-of-the-art’ facility will be located within the urban area’s former Game 7 Grill restaurant following the ratification last month of legislation that legalized sportsbetting throughout Arizona.

Remote revelation:

Regarding the William Hill-branded online sportsbetting service for punters in Arizona and Caesars Entertainment Incorporated proclaimed that the downloadable innovation will allow aficionados ‘to make a bet anywhere in the state’ while simultaneously earning credits through its Caesars Rewards loyalty scheme. It also disclosed that these incentives will subsequently be redeemable for ‘unbeatable hospitality, entertainment, food and beverage and gaming experiences’ including VIP tours and experiences at Chase Field.

Devotee direction:

Tom Reeg serves as the Chief Executive Officer for Caesars Entertainment Incorporated and he used the press release to pronounce that his firm has ‘long enjoyed successful gaming operations in Arizona’ and is now ‘delighted to expand into sportsbetting alongside the Arizona Diamondbacks’.

Read a statement from Reeg…

“Together we have the opportunity to create new ways for baseball fans to engage with the game both in-person near the ballpark and online anywhere in Arizona. Our ability to tie those into our Caesars Rewards network will create an unbeatable experience for any sports fan.”

Prominent partner:

For his part and Derrick Hall, President and Chief Executive Officer for the Arizona Diamondbacks, described Caesars Entertainment Incorporated as ‘the cream of the crop’ that will bring ‘experience and the strongest of reputations’ to the state’s embryonic sports wagering market. He moreover asserted that the new partnership ‘aligns with our philosophy when it comes to professionalism, brand presentation and customer treatment’ and is to see bettors in ‘The Grand Canyon State’ presented with a ‘best-in-class William Hill mobile sportsbook product and retail sportsbetting expertise’.

Hall’s statement read…

“Equally important, we went through our strong due diligence to find the industry leader in the education and execution of responsible gaming.”